Softchoice Samsung

ILLUSTRATION & ANIMATION  |  2020

Softchoice partnered with Samsung to help promote their Samsung Business TV. Softchoice provides the software for the business TV which allows businesses to show a menu or ads within their shop. Softchoice wanted an explainer video to help explain the benefits and possibilities of the business tv. This video is from a series of videos with each video being for a different client of Softchoice. The client requested that each video would be monochromatic—just using one colour from the client’s brand guide. To remain on-brand, we chose to feature Samsung’s iconic blue.

We demonstrated the TV in operation in several business vignettes: a clothing store, a dentist's office, a jewelry store, a restaurant, and a coffee shop. Using 3D elements, we created an engaging and dynamic feel to the video asset. We demonstrated the ease of setup with the app and templates. Also, we explained the benefit to the end users and businesses. For example, saving money in the long run since they no longer need to pay to reprint signage.

The promotional video is energetic and informative. Our choice of crisp linework evokes feelings of precision and decisiveness. The generous curves balance the bold lines, tipping their cap to softness and ease. The marriage of the two resonates with the Softchoice / Samsung TV idea customer persona who leverages technology to make business more manageable.