Mirvish wanted an explainer video to help ease their elderly clientele from printed tickets to an app. The app allows you to buy and store the tickets for easy use on the day of the event. The client wanted to show a group of people - some are friends - some are family using the app together and going to the event together.
Leveraging the client’s existing brand guidelines, we created an illustration style and characters. We employed a more engaging transition format to keep the viewer dialed in. Additionally, we decided to show a group of friends buying the tickets together in order to demonstrate and contextualize the app in action.
Clean iconography and a saturated colour palette offer energy while the voice style and background music keep the messaging light and easy to follow. Notice the cadence of the video, starting with the absolute beginning of the app’s user journey all the way through arriving at the theatre, getting seated, and user-only benefits.
Selected Works
LoungingAcrylic Painting on Canvas
HomebodyAcrylic Painting on Canvas
Black CatAcrylic Painting on Canvas
Mirvish App Explainer VideoAnimation
Madonna Mia!Branding
Samsung TV Explainer VideoIllustration & Animation
Jabra Explainer VideoIllustration & Animation
NeXT App Explainer VideoIllustration & Animation
Sail Away Wedding InvitationsIllustration
Steph & Amanda Save the DateIllustration
Rogers Business InternetAnimation
Flipside Donut BarBranding
Test Footer