Rogers Business Internet

ILLUSTRATION & ANIMATION  |  2019

Rogers wanted to produce a video that explained and highlighted the benefits of the Rogers Business Internet. Features such as the LTE wireless backup—which keeps your business connected during an outage at no extra cost. 

Throughout the animation, I leverage color theory to draw the viewers' attention to and away from important elements, following the narration throughout. This supports the viewers’ comprehension and maximizes attention.

I limited the animation to their brand colours, established line art style, and brand iconography. The animation style is bubbly, always moving, and energetic so the viewer stays engaged. We provided a long and short version to expand viewership and activation possibilities.