Flipside Mini Donuts

BRANDING  |  2019

The clients’ vision was to create a cafe and bar combination spot in the Distillery District. The main selling feature was fast and fresh mini donuts made to order. For the logo, the client requested a combination of alcohol and donut with a sophisticated colour palette featuring dark green. 

For the logo—I created a wine glass in the negative space of a donut with the base doubling as a bite out of the donut. I also created an abstract iconography series to represent each flavour of donut to help expand merchandise possibilities. The icons were used in a pattern which was applied to tote bags and t-shirts. 

I also worked on the interior design to create a vibe that matched the branding. The inspiration is ‘industrial meets sophisticated library.’ Breathy pink lifts and relieves the deep forest greens, browned-butter golds, and toasty ambers. The delicious little hideaway nooks with overstuffed chairs invite you to wind down with some wine and donuts.